the following categories:
All types of consumers want broad, easy access to all types of content
whether through subscriptions or on a per transaction basis. They
want greater control of the content, products and services they use
everyday and they want the delivery devices to be easy to use, reliable
and secure. Additionally, they want to build a customized system piecemeal
over time that meets their unique needs. In other words, they want
what they want, when they want it.
modular UniStac Personal DataCenter™ system
concept is designed from the ground up to adapt to changing technology
and consumer needs. Our unique Base Station design
provides a trusted central point of connectivity to the outside world
and forms the foundation for a new world of interconnected digital
products. The system allows consumers to buy what they currently need
or want and add new products piecemeal over time as needs and finances
dictate. For instance, they may elect to start with the Base Station
product that provides greater security and access to content for existing
legacy equipment i.e. personal computers, set-tops and consumer electronics
products. Next, they may decide to add a media device that gives them
control of entertainment content and a library device that provides
secure local storage for movies, music and other digital information.
the system matures, the number and type of UniStac Personal
DataCenter™ products designed to stack on the Base
Station foundation will swell to provide nearly limitless
choice with regard to functions, brand and price. The system is extremely
scalable and provides practical solutions for all types of consumers
from home to enterprise and everything in between.
Creators and Aggregators: The goal of content creators and
providers is always to reach the broadest possible audience and billions
are spent each year on distribution and marketing. Piracy and theft
of valuable content was well know long before the music industry experienced
the file sharing fiasco and billions have been spent on efforts to
music file sharing experience did prove an important fact, that is;
given broad easy access, people will listen to more and a greater
variety of music. It also proved that the entertainment industry must
adapt more quickly in order to profit in the digital world.
can be delivered in a pure digital form and therefore is one of the
few products that can take full advantage of the frictionless nature
of Internet commerce. The UniStac Personal DataCenter™
system of products will provide ease of use and reliability without
sacrificing power and expandability. These products form the center
of the entertainment experience, offering advanced digital technology
and easy adoption of future technologies.
the consumers with broad access to content combined with reasonable
pricing and an easy means of payment creates tremendous opportunities
for audience growth. Our system is designed to facilitate the secure
delivery and management of content and to adapt to changing protocols
Providers: The modular design of the UniStac Personal
DataCenter™ allows service providers to expand service
offerings in stages. As new technologies become available and subscriber
demand is deemed to have reached a level that makes it profitable
the service provider simply offers a new product for the stacked system.
broadband connectivity is extremely profitable, it would be made even
more profitable by eliminating the cost of supporting PCs. The demand
for broadband connectivity has been limited by the lack of a suitable
receiver. Today, the choices are limited to either a PC or an appliance
fed by a broadband modem and faster Internet “surfing”
is the only motivation. As we move to deliver entertainment and communications
over the Web, a new system will be necessary.
upon a time, cable and satellite service providers could deploy a
standard set-top to every subscriber; this is no longer the case.
Today, they must offer a wide range of set-tops with variable and
constantly changing combinations of functions. When the subscriber
wants new functions the “box” must be replaced with a
new one and this causes additional truck rolls. Failure to offer all
the latest functionality results in loss of subscribers or churn.
is impractical to put every available function into a single box to
be delivered to every subscriber. It would be far too expensive to
deploy these 'ultra-set-tops' to every subscriber unless they were
all willing to pay for these new features.
The UniStac Personal DataCenter™ system’s
modularity gives the service provider the flexibility to mix and match
modular products to meet every subscribers unique needs. The subscriber
decides what additional features they want and when they want them,
then self-install the new device into the system. This is far more
cost effective because the subscriber creates a customized system
that meets their needs and budget.
Companies: The connected and specialized nature of UniStac
Personal DataCenter™ products reduces costs and speeds
time-to-market for all digital products. This is particularly true
for traditional software developers who are constantly forced to deal
with problems caused by third party operating systems, software and
companies select the optimal configuration of hardware, operating
system, memory, and processing for their application(s) and deliver
it to the consumer as a complete digital product. This dedicated configuration
gives the developer the ability to thoroughly test and certify their
product and deliver it more rapidly to the market.
UniStac Base Station provides connectivity,
power, communications and a trust environment for all the products
in the stacked system. This further reduces cost and development time.
of the burden of solving problems caused by third parties, developers
can focus on delivering new features and functions. The unique connectivity
provided by our Base Station allows product companies
to market new features and functions and make them instantly available
to all their customers.
telephony is an excellent example of a technology that had to break
free of the computer in order to soar. The VoIP appliance has caused
a huge surge in acceptance. Imagine how much more quickly all technologies
would be adopted if they could simply added to an existing UniStac